Sunday, September 13, 2009
Bilingual Websites Spanish - Multi Language
Bilingual dental websites. There is all kinds of opportunity to market dental services in different languages. For example, we’ve seen many dentists attract patients to their VeneerVideo.com websites from countries all over the world. Japan, Germany, Spain, China, Italy, France, and on and on. Locally in your market there are prospective patients that are fluent in Spanish, Italian, Mandarin, etc etc. and actually search for dentists this way. For example odontologo Miami, blachiments mes dents, dentist miami, and teeth whitening in French. In a competitive dental marketing world, making your dental websites bilingual is a great way to tap into more niches and differentiate giving you an edge over the competition. A simple way to add some form of translation on your website is to add Google translation to your web pages. It doesn’t necessarily make your site more SEO bilingual but allows someone to read your pages and understand the message better.
FACD Meeting Orlando Florida Academy of Cosmetic Dentistry
Had an amazing Florida Academy of Cosmetic Dentistry Meeting in Orlando at the Disney Yacht Club. The new president of the FACD was sworn in and the torch was passed from outgoing President Dr. Vic Martel and passed on to Dr. Christopher Ramsey. There were all kinds of great new products and services available in the dental expo. 3m was demonstrating their new video digital impression system Lava Chairside Oral Scanner. At some point all impressions will be done this way. There was Oraverse a numbing reversal product for your patients, another simple way to provide an elective patient comfort option. Wall Smiles was there showcasing some incredible smiles that can be hung up in your office to provide the wow factor for any office wanting to do more cosmetic cases. These photos are the highest quality I’ve ever seen for sale in the dental profession. Smile Reminder was there as well, this is a no brainer patient communication tool with many robust features, text message, email, and Vsling and Video broadcasting platform that is a must in today’s world on Youtube and online video. As a dental video marketing leader professionally producing video websites for dentists and providing SEO services we always recommend a practice do some sort of self serve video production and do their own submission to Youtube. It will bring in patients! Vsling is amazing, your patients can give you glowing video patient testimonials and then you have the ability through this platform to broadcast to many of the leading video portals in the press of a button. This will bring incredible return if you use it! A no brainer!
Here is another great product if you don’t already have it. Brican offers waiting room video to educate patients about the different services you provide. Believe it or not your patients don’t know or understand everything you can do for them until you tell them or show them. This system automates the process and gets the patient asking the questions to find out if the presented procedures are right for them. Everywhere you look videos are playing inside various businesses, up-selling and educating us about different products and services, from the gas pump, to the elevator to even the Disney bus that takes you from Orlando international airport to Disney hotels. The video plays non stop making you aware of all the things you can do at Disney. I think Disney knows a little bit about marketing don’t you think? ☺ so start today by incorporating these proven marketing methods in your dental practice to grow your business. We have in many cases during our dental video website productions edited videos for use on flat screen TVs, why not have some patients talk about their smiles right on your television it lets others in your practice know how powerful a smile makeover can be.
Another fun service was Your ROI Guy ‘s video mystery patient service. If you want to see first hand in video format how good or bad your staff are, hire a video mystery patient. If you have any doubts about a team member, this is a surefire way to find out and have some real justification to get the real weak links off the time and say it just like "the Donald" “you’re fired” or maybe you use the ifo to make someone better.
Oh and if you need some new nails and don’t have time to meet with the manicurist, check out anewnail A New Nail an awesome product that works and a great gift for some of your patients.
See you at the next dental meeting. If you have any questions about dental directory marketing, SEO for your dental websites, dental video websites, niche dental sites or video marketing through Youtube. Call us at 646-761-7887 or at dental video websites
J
Here is another great product if you don’t already have it. Brican offers waiting room video to educate patients about the different services you provide. Believe it or not your patients don’t know or understand everything you can do for them until you tell them or show them. This system automates the process and gets the patient asking the questions to find out if the presented procedures are right for them. Everywhere you look videos are playing inside various businesses, up-selling and educating us about different products and services, from the gas pump, to the elevator to even the Disney bus that takes you from Orlando international airport to Disney hotels. The video plays non stop making you aware of all the things you can do at Disney. I think Disney knows a little bit about marketing don’t you think? ☺ so start today by incorporating these proven marketing methods in your dental practice to grow your business. We have in many cases during our dental video website productions edited videos for use on flat screen TVs, why not have some patients talk about their smiles right on your television it lets others in your practice know how powerful a smile makeover can be.
Another fun service was Your ROI Guy ‘s video mystery patient service. If you want to see first hand in video format how good or bad your staff are, hire a video mystery patient. If you have any doubts about a team member, this is a surefire way to find out and have some real justification to get the real weak links off the time and say it just like "the Donald" “you’re fired” or maybe you use the ifo to make someone better.
Oh and if you need some new nails and don’t have time to meet with the manicurist, check out anewnail A New Nail an awesome product that works and a great gift for some of your patients.
See you at the next dental meeting. If you have any questions about dental directory marketing, SEO for your dental websites, dental video websites, niche dental sites or video marketing through Youtube. Call us at 646-761-7887 or at dental video websites
J
Wednesday, September 9, 2009
Keep Branding Consistent
Recently walked into a dental practice and was amzed at the consistency of their branding. From the online experience to the front desk to even the pillows on the couches everything was the same. Make sure the experience online reflects your business to get higher conversions.
Labels:
branding,
dental marketing,
office set up
Wednesday, September 2, 2009
Dental Implants Winnipeg - Veneers and Teeth Whitening
Patients now seeking dental implants in Winnipeg, Manitoba can use dentalfind to find local cosmetic dentists that offer teeth implant solutions to their patients. If dental implants are not the solution for your smile you can find dentists that offer porcelain veneers ( smile makeovers ) or a simple Zoom teeth whitening in the dental office to lighten your teeth up to 8 shades lighter in about and hour. Winnipeg dental implants are great for replacing missing teeth, securing ill fitting dentures and a better alternative to fixed bridges and other options.
Tuesday, August 25, 2009
Plano Dentist Helping Dallas Area Residents Smile More
Plano cosmetic dentist Dr. John Hucklebridge is helping Dallas and Plano area residents smile more with a wide array of cosmetic dentistry procedures. His general dentistry practice is focused around smile enhancement procedures such as porcelain veneers, dental implants, invisalign, zoom teeth whitening and more. He's a very talented cosmetic dentist in Dallas that has dedicated many hours of continuing education to helping patients achieve optimum oral health and the smile of their dreams. He has a great dental website with many different videos and service options. He offers sedation dentistry in Dallas / Plano for nervous patients as well as TMJ treatment. Visit his Plano Smile Makeover website today to arrange your own consultation
Cosmetic Dentistry Marketing Examples
In two days dining out in NYC I observed many examples of marketing that we can apply to dentistry. Its information we already know but it hammers home the importance of using common sense principles to apply in your dental practice. First example, I was dining at an Indian restaurant in Midtown Manhattan on the patio and observed two couples that had obviously not decided on a restaurant but were simply strolling through town. The restaurant had all the PR they've had over the years plastered on the front door. Both couples stopped walked up to the door and read some of the articles. The PR validated the restaurant as a worthy place to dine. If you've had any PR over the years, even a clip from the local newspaper or a plug on the radio make sure you let prospective patients see it. Place your PR on your dental website, make sure its on the walls of your office and consult rooms and you'll notice a difference with respect to case acceptance. Always make sure its okay to use the PR.
The second example was having brunch at another mid-town restaurant out on the patio "Rue 67" to be exact. We were enjoying the warm weather so eating outside was a theme on our last visit. There were about 5 tables that were set up along the sidewalk on 67th. My wife and I observed 3 couples walking briskly by the tables and glancing down at the plates as the walked by. By the time they got to our table (the end) they looked at the incredible presentation on the French toast plate sitting at the end of our table and their eyes popped out. We observed three couples literally stop in their tracks, have a quick conversation and very quickly walked back to the front door of the restaurant and became customers.
The moral of the story is this. If you are offering smile makeovers as a service and you are marketing cosmetic dentistry in general make sure you take lots of before and after photos of your cases. Showcase your work, a picture says a thousand words and nothing shows what a cosmetic dentist does better than a smile makeover gallery. The presentation is also important, the way this french toast was presented was amazing was ultimately what lured them into the restaurant. Use professional photography or an enhanced dental video website
to give yourself and edge in the competitive world of cosmetic dentistry marketing. For examples, some of the best before and after photos I have seen on a dental website are on smile stylist and if you need some great photos for your office or dental website visit Dr. Jason Olitsky's photography website wall smiles.
Packaging makes the world go round and its assumed all of you have the credentials and post graduate training to deliver the results for your patients. Much of your success to todays dental marketing relates to how your package and present your cosmetic dental practice. Call us for a complimentary consultation. 1-866-782-1753
Friday, August 7, 2009
Oakville Cosmetic Dentistry
Oakville dentists that advertise cosmetic dentistry don't necessarily have extensive post graduate training as it relates to cosmetic dentistry. When choosing a smile makeover dentist one should always consider the specific cosmetic oriented training the dentist has taken. Canadian dental board regulations are very strict and often make it hard to find the right cosmetic dentist because all dentists are supposed to be looked at as equals. This is not the case, their are experts and leaders in every profession and dentistry is no exception. Ask to see before and after photos of the dentists own work, not stock photos. Evaluate the enthusiasm in the office for smile makeovers. For those seeking cosmetic dentistry in Oakville, porcelain veneers, crowns, bonding and in office Zoom Teeth whitening may be the solution.
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