Wednesday, January 28, 2009

Dental Implant Marketing

One of the fastest growth areas in dentistry are dental implants.  They are really the standard today taking the place of fixed bridges and partial dentures. Take advantage of our dental implant marketing techniques and grow your dental implant business online.  We make sure your message to potential patients doesn't get lost in the maze of dental implant websites that all look the same, the same photos with missing teeth and titanium posts and all the fancy diagrams.  Boring, snooze, next please.  We make sure there interest is captured first and then provide all the technical info.  This is one of many different approaches we take here's a dental implant video for a dentist that offers dental implants in Calgary  For more information and to see our unique one of a kind dental video websites visit veneer video  We also own a number of highly ranked dental directories that are highly ranked for dental implant searches.  Contact us today to learn about dental implant marketing.  We can produce television commercials, print ads and all the offline material as well.  Call 646-761-7887

NEW- Social Media dental commercials, we have some specifically designed for dental implant marketing.

Sunday, January 25, 2009

Maximizing Offline Marketing with Internet


Many of our dental marketing clients are successful for many reasons, they have great clinical skills, an enthusiastic team and they combine these strengths with strong marketing campaigns. If you were to look at the most productive practices across the nation in the elective procedures arena you will see one common denominator, they have a very strong Internet marketing presence. In fact, many of the top producers are marketing themselves on multiple dental directories, they have more than one practice website and in some cases have developed niche marketing websites to target areas of their practice they want to grow. One of the biggest failures a marketing director can make on the practice level and on a national level is to under allocate funding for the Internet. Lets use a case study. One of our clients in the Detroit, Michigan area is a very strong marketer on and offline. We generate the best return on investment for the client through the Internet referrals and play a major role in the success of the offline campaign which involves radio, print, tv and other means. Not every prospect that hears or sees the offline campaign go directly to the website mentioned. They go to search engines like google and type a number of terms that they recalled from the ad, we call these misfires. This doctor however controls his destiny because multiple pages have been created to capture this demand and ensure they are able to connect when the interest is at its highest. In sports think of these pages as the assist. Many times you miss the opportunity to score if the hand off or assist wasn't there. On this page is an example: one of the common searched terms for this dentist is depicted in the screen shot above left. These results can change but they remain pretty consistent. In the screen shot 7 links are shown on the first page. In this case all the links shown except one, are pages created for the doctor that link directly to his practice ensuring he captures the referral he drove from his off line campaign. The other 3 links on this term not shown in this graphic also link to his practice.
In some cases, depending on the search phrase there could be 25 plus link options to click on, if you don't control or have influence on these links you can and will miss on the opportunity you created for your practice. Many dentists think having a top link in a search engine is all you need. Wrong, to mazimize your marketing online you need multiple channels for a prospective patient to reach you. If you want to start maximizing your dental internet marketing dollars and generate a better return on investment contact us today. We have the experience and ability to make your Internet presence stengthen very quickly putting the control of your marketing in your hands. Contact veneer video today at 646-761-7887 or visit dental video websites right now. We offer no obligation consultations to listen to your unique situation and provide cost effective options so that you have more success. We in this business to help you succeed.

Friday, January 23, 2009

In a Recession

I want to pass on some good news from some of our Internet dental marketing clients and yes its good news. Many are having record months in a recession.  There are many common denominators with these practices.  First, they are marketing more than before because in tougher economic times you have to reach more people to get the same results.  Secondly, stepping up your online marketing now while others are pulling back is the best time to do so because their ends up being less competition.  Never settle for the status quo, this recession will either make you or break you.  Our role is helping you take full advantage of the various channels available on the Internet.  There has never been a better time to step up your Internet dental marketing than right now.  One of the doctors experiencing success is practicing in the worst economy in the nation.  Make no excuses and just be successful. Their are consumers that want a beautiful smile and are willing to go forward with treatment everyday.  Your years of dental education and cosmetic dentistry experience can help change a persons life for the better.  Market yourself and let these people know you exist today.  Get an edge with a dental video website from veneervideo.com

Thursday, January 8, 2009

AACD Hawaii VeneerVideo.com Exhibiting

VeneerVideo.com is excited to be exhibiting and this years AACD Meeting in Hawaii. The AACD's annual meeting is being held at the Hawaii convention center. VeneerVideo.com has specialized in marketing niche cosmetic dentistry services for several years and started into the Internet dental marketing business by launching one of the Internet's first dentist directories called Dentalfind.com. Click the link to see Dentalfind as it looked in 1998. The current economic conditions have affected many cosmetic practices and we're pleased to announce that many of our clients are growing in a down economy. Learn how we can help you obtain and edge in your marketing and keep the edge with our creative solutions. Look for the VeneerVideo.com booth at this years AACD meeting in Honolulu, Hawaii. Lets meet in Waikiki and help you connect with Internet surfers seeking high end cosmetic dental services.

Calgary Dentist Video Website Launched

VeneerVideo.com is pleased to announce the launch of a fully interactive web video site for Calgary Cosmetic Dentist Dr. Doug Galan. Dr. Galan has an incredibly successful practice located in downtown Calgary, Alberta. On this website you can here first hand from patients who have had their smiles improved by Dr. Galan, meet Dr. Galan himself and if you're from out of town see video of the Calgary Stapede, majestic rocky mountains and more. Dr. Galan has been featured on Much Music's - Much 911, heard on local radio and more for his expertise in Calgary cosmetic dentistry procedures.