Maximizing Offline Marketing with Internet

Many of our dental marketing clients are successful for many reasons, they have great clinical skills, an enthusiastic team and they combine these strengths with strong marketing campaigns. If you were to look at the most productive practices across the nation in the elective procedures arena you will see one common denominator, they have a very strong Internet marketing presence. In fact, many of the top producers are marketing themselves on multiple dental directories, they have more than one practice website and in some cases have developed niche marketing websites to target areas of their practice they want to grow. One of the biggest failures a marketing director can make on the practice level and on a national level is to under allocate funding for the Internet. Lets use a case study. One of our clients in the Detroit, Michigan area is a very strong marketer on and offline. We generate the best return on investment for the client through the Internet referrals and play a major role in the success of the offline campaign which involves radio, print, tv and other means. Not every prospect that hears or sees the offline campaign go directly to the website mentioned. They go to search engines like google and type a number of terms that they recalled from the ad, we call these misfires. This doctor however controls his destiny because multiple pages have been created to capture this demand and ensure they are able to connect when the interest is at its highest. In sports think of these pages as the assist. Many times you miss the opportunity to score if the hand off or assist wasn't there. On this page is an example: one of the common searched terms for this dentist is depicted in the screen shot above left. These results can change but they remain pretty consistent. In the screen shot 7 links are shown on the first page. In this case all the links shown except one, are pages created for the doctor that link directly to his practice ensuring he captures the referral he drove from his off line campaign. The other 3 links on this term not shown in this graphic also link to his practice.
In some cases, depending on the search phrase there could be 25 plus link options to click on, if you don't control or have influence on these links you can and will miss on the opportunity you created for your practice. Many dentists think having a top link in a search engine is all you need. Wrong, to mazimize your marketing online you need multiple channels for a prospective patient to reach you. If you want to start maximizing your dental internet marketing dollars and generate a better return on investment contact us today. We have the experience and ability to make your Internet presence stengthen very quickly putting the control of your marketing in your hands. Contact veneer video today at 646-761-7887 or visit dental video websites right now. We offer no obligation consultations to listen to your unique situation and provide cost effective options so that you have more success. We in this business to help you succeed.