Recently, I have observed some prospective dental website clients decide to go with a less expensive website development option. So this blog post is to educate you on some key factors to consider so that you don't end up being upset down the road when your website doesn't rank well or convert for you.
Price isn't the only factor to consider when developing a dental website, in most cases you get what you pay for.
Factor #1
We see many of the less expensive dental website options filled with all kinds of duplicate content. They usually offer a library of content covering a wide variety of dental topics that you can have on your website. Sounds great right? Wrong, duplicate content on your website will harm your sites ability to rank well and specifically the page where the duplicate content resides.
Re-writing a page about porcelain veneers in a unique fashion using synonyms and other means is a art and takes more time than a cut and paste solution. If ranking in organic search results isn't important then forget about it. If it is, get it done right a pay the extra money.
Factor #2
In dentistry, the competitive landscape is fierce and obtaining relevant dental links costs time and money. Ask about linking, because if your site doesn't have some good quality links its not going to rank too well. Sure you could rank on a few obscure search phrases but in general you aren't going to get found for the competitive search phrases.
Call us for more information at 646-761-7887 for a no obligation consultation.
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